Surge Unplugged

The Importance of Vector vs Raster Images when Creating Marketing and Promotional Material If you working with a printer, web developer or graphic designer and have been asked for your company logo in a certain file format, you might be questioning what the difference is and why it’s important. Well, here’s the scoop! There are two types of file formats commonly used in the print and web industry called vector and raster. Vector Graphics: A vector graphic is made up of paths, each with a vector or mathematical formula that controls its shape and color. If you look closely at a vector image you will see control points with curves between them, almost like a...Read More

What is SEO and Why Do I Need It? You hear the term SEO or Search Engine Optimization a lot these days. And you may be wondering what it is and why is it important… well, here’s the scoop: SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine, such as Google. Many people think they know SEO but it is much more complex than keywords and content. In fact, SEO falls into two categories: On-Page SEO and Off-Page SEO. On-Page SEO is when you take time to improve the individual pages of your...Read More