What is SEO and Why Do I Need It?
You hear the term SEO or Search Engine Optimization a lot these days. And you may be wondering what it is and why is it important… well, here’s the scoop:
SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine, such as Google. Many people think they know SEO but it is much more complex than keywords and content. In fact, SEO falls into two categories: On-Page SEO and Off-Page SEO.
On-Page SEO is when you take time to improve the individual pages of your website. This will enhance your ranking in search engine results. This includes keywords, formatting, URLs, navigation, load speed, blogging and responsive design.
Off-Page SEO is when you improve your search results by linking to your site from other websites such as: social media channels, search engine business profiles and third party articles.
Why Does Your Business Need SEO?
As a business owner, you may see SEO as an unnecessary expense, when really it’s one of the most important things you should do. People use search engines to find businesses and without SEO you’ll have limited visibility online.
How To Get Started
Although it is true that SEO can be complex, Surge Communications, Innovations and Onlines Services can help. We know the latest trends in SEO and can optimize your new or existing site for top search results.
How Can You Know SEO Is Working?
One of the best things about SEO is that it is measurable. We use analytic software to find out who is visiting your website, how they are arriving and what they are doing. For example, if we notice many visitors are finding you through a particular search term, we can use these keywords on your website.
SEO Is One Of The Keys In Advertising Your Business
To thrive in the business world today, you need SEO. Whether you have a local small business or a large corporation, SEO is the key to people finding you. If your competitors are relying solely on traditional marketing or are just hoping for the best with their websites, you have the perfect opportunity to stand out and grow your company with SEO.
We can help! Contact us today.