At Surge Communications, Innovations & Online Services we believe that powerful ideas and strategic branding aren’t just for corporate growth—they are the lifeblood of organizations making a real difference in the world. As the owner of a full-service marketing, advertising and online services firm, I’ve always been passionate about using our “Surge” strategies to amplify voices that need to be heard.
Recently, I’ve had the privilege of wearing two hats: President of Surge and a Rotary Public Image Officer (PIO) for Rotary District 5580 and local Duluth Skyline Rotary. I recently returned from the Zone 25B & 29 conference, where the focus was clear: strengthening the voice of Rotary through better branding, online platforms and meaningful engagements.
Because I believe that the best marketing insights should be shared to foster community success, I am launching a new column to share the information with my fellow Rotarians.
Below is my inaugural column for District 5580:
Surge Your Success: Zone Inspiration for Clubs
Hello Rotary friends,
I’m happy to introduce myself – Lisa Neitzel, owner of the full-service firm Surge Communications, Innovations and Online Services (Surge, for short) – and I am also one of your District 5580 Public Image Officers (PIO).
I recently attended Zone 25B & 29, which provided valuable insights on storytelling, branding, and how Rotary can continue to strengthen its voice in our communities. I’m excited to bring the information back to District 5580 and share what’s working across the Zone in a practical, easy-to-use way.
You’ll be seeing me here sharing simple, impactful public image tips and ideas your club can use to better tell its Rotary story. Sometimes it will be a quick tip, other times a bit of inspiration—but always with the goal of helping your club increase visibility and engagement.
Thank you for all you do for Rotary. I look forward to sharing the Zone 25B & 29 information with you!
In Rotary,
Lisa Neitzel
