SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM)

SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM)

Search Engine Optimization (SEO) Services (Organic)

• Keyword research: finding relevant terms people search for
• On-page SEO: optimizing content, titles, meta descriptions, images (alt text), and internal links
• Technical SEO: improving site speed, mobile-friendliness, site structure, crawlability, and security
• Local SEO (Google Business Profile optimization)
• Content marketing: creating valuable blog posts, articles, and media to attract users
• Off-page SEO (Link Building): earning backlinks from authoritative sites, social signals, and directory listings
• Analytics and reporting: tracking performance with tools like Google Analytics

Search Engine Marketing (SEM) Services (Organic + Paid)

• Includes all SEO services listed above
• Ad creation: designing text, display, or video ads
• Keyword bidding: bidding on keywords to appear in paid ad slots
• Campaign management: setting budgets, targeting audiences, and managing bids for multi platforms
• Landing page optimization: ensuring ad clicks lead to effective conversion pages
• Social media marketing: promoting content and ads on social platforms